Treat credits as test budget. The first question is not which model is best; it is what you need to learn before spending on a final pass.
Free start
Signup bonus + daily credits
First contact with the studio
Use the free entry to check the editor, try a low-cost image draft path, or run a very small video probe. It is not enough for broad comparison, but it tells you whether the workflow fits your source material.
Lite
1,000 credits
A small test set
Good for one focused direction: several 25-credit image drafts plus a few short Kling motion tests, or a small number of Veo Lite checks once the prompt is already narrow.
Pro 5K
5,000 credits
One campaign direction
Enough room to test image direction, motion style, and a handful of final candidates for one product, ad hook, or social concept without treating every run as precious.
Pro 10K / 20K / 30K
10,000-30,000 credits
Variant production
Use these tiers when you already know the workflow works and need multiple products, aspect ratios, prompt variants, or final passes across a campaign batch.